Why Free Downloads?

A couple months ago I started sharing my work on Threads. Surprisingly it’s been getting a lot of engagement compared to its forefather, Instagram. At the moment there are countless creators  voicing their concerns about engagement being really low. Not to mention Instagram saying that they’re going to support their smaller content creators has really irked some of those who have spent time building their large followings.

Though honestly for me, my accounts have sucked for the past year since I was posting heavily about cannabis, whether it would be educational or not. It was always to talk about our app Chronicle in some way. However a lot of my posts were against their policy. I kept getting notifications from Instagram to take down content or risk being in violation and having my account no longer be shown to non-followers. Countless times I would be wondering why my engagement falls off only to see there are recommendations from Instagram on taking down content that has cannabis in it.

If you want to view the full branding profile check it out here

So with all of that happening and getting burnt out from trying new ways to create canna and Chronicle content and failing. I made the conscious decision of removing cannabis from my content strategy. With that came Coffee and Comics. Coffee and comics is an evolution of the original logo I created over a year ago; coffee, cannabis, and comics. Funny thing is, as I worked on this I realized I liked it so much more. A lot of things were fixed that I didn’t like in the original; for instance like the negative spacing in between the words. Then I was able to keep it to two “brand” marks within the whole logo, which is the coffee cup in the C and then the superhero in the O.

Which leads me to the free downloads on my website. While on Threads I started to engage with the comic community while at the same time X-Men ‘97 was premiering on Disney+. Over the course of a couple weeks I noticed that a lot of people were getting upset because other accounts were posting spoilers and they hadn’t watched the episode yet. So I thought I could jump in on this and help out with providing a variety of spoiler images that people could use in their posts as alerts to their audience.

The community responded positively by engaging with it, thus making it the post with the highest engagement on my account. People were thankful, others were joining in on the discussion if you should be posting spoilers in the first place. I wanted to point out though that there are accounts that are monetizing and trying to be the first one out there; so I get it and you’re not gonna be able to stop those people but maybe we can educate them with some best practices so those who don’t want to be spoiled can scroll right past.

You can download this Cable inspired wallpaper here

Analyzing all the engagement on my Threads posts, I started to think OK how can I start converting all of these engagements into leads on my website. What I decided on was wallpapers for mobile phones customized with an X-Men theme. The response to this was the same as the spoiler images: people loved them, shared them over and over. Once again, it became one of my highest engaged posts. 

What I would do is post an image of a mock up of one of the wallpapers. Let that kind of make its way around with people liking it and sharing it, then I would follow up by posting a link to my website. The other point of this was from and SEO perspective. Now I’m not an expert in SEO,  I’m just a designer, but I wanted to see how I can start getting more leads to my website. So by making things free, anyone that is searching for free X-Men related items will hopefully see my posts and I can begging to capture that audience.

Now you might say, “OK so what’s the point? Why? What are you doing with all this traffic?”

Well there’s a couple reasons for that one. I eventually want to start a coffee & comic shop here in my town outside of Denver. So by tackling and taking over all the coffee and comic content in my area, I can start gathering traffic to the website for when we do open.

Hopefully coming to fruition in the next year or so.

By directing people to the free downloads, I’m hoping to encourage them to make purchase. I want to provide just a few items that people can purchase like stickers, a tote bag, maybe even some coffee mugs. These are all things that I’m experimenting with as I am creating them by hand to save on costs.

Then the third reason is just to try to get subscribers to my blog. The blog is going to be another way to capture an audience and try to bring them along on the journey for starting up this coffee and comic shop. Sharing my experience of what’s going on, how I’m doing it all and honestly just being a sort of journal in which I can hold myself accountable on certain things. Plus serve as a place to air out some ideas or frustrations that I’m having and try to brainstorm with my community solutions.

Storm is my current background, which one is your favorite?

At the moment, my free downloads is the highest viewed page on my website and traffic has grown over 3000% in the past month alone. So now you’re probably thinking, “How can you keep this going?” Well it’s pretty simple, make more wallpapers, share more free downloads and just keep the momentum going, it’s not about getting burnt out. It’s about fun and not some immediate deadline. A part of that has to be the comic community I have encountered on Threads, being engaged with such a passionate group really helps keep me going.

Tous Les Jours - A Denver Coffee Adventure

Coffee Date and Research?…

You might be wondering why coffee and comics? Other than enjoying a nice cup of coffee in the morning with a comic book, opening a coffee and comic shop is something I’d like to do in the near future. It’s always a great time going to a comic shop and browsing all the comics, figurines and more; but a lot of the time after I make my purchase I want to sit down and read them. However all comic shops are cramped spaces that are packed to the ceilings with products. Even the Mile High Comics in Denver that is an entire warehouse is packed to the brim and doesn’t offer any seating. With three comic shops being 15-25 minutes away from me, I end up going home to read them instead of going to another establishment to sit and read. Now a coffee and comic shop takes care of that problem by not only providing a space to sit and relax but also providing food and beverages to pair with your comic purchase.

Starbucks plus many other national and global brands have some cities and towns in the palm of their hand by having so many locations and beating out local competition. For instance I live about 20 mins outside of Denver and there are maybe one or two “mom and pop” coffee shops as opposed to multiple Starbucks, Dutch Bros, Caribou Coffee and Ziggy’s Coffee, all national chains. In the 5 years I’ve been living in Colorado I’ve been to Dutch Bros once and Starbucks a few times. I’ve never been to Caribou Coffee or Ziggy’s, but anytime I’ve gone to Starbucks, or driven by the other coffee shops, they’re either empty or just have a drive-thru going.

My wife and I’s order today at Tous Les Jours.

That brings me to the next part of this which is going on coffee adventures with my wife. Before getting into the coffee shop business, we want to do our due diligence and research what makes coffee shops successful in the Denver area and surrounding suburbs. Last week we went to a coffee shop called Sweet Bloom that was really nice but we felt out of place. It seemed like everyone sitting there was on a laptop and there were only a few tables that offered seating for more than two people.

I had to try this, it was so light and fluffy and the cream was rich and tasted super fresh with bits of blueberry in it.

What we did like was the pastries so today I wanted to see what was near us that offered breakfast pastries and I came across Tous Les Jours. This bakery and cafe is located less than 10 mins from our house, in fact once we got there we were thinking it’d be a nice bike ride someday. It is however part of a national chain but we wanted to give it a chance.

A very aesthetically pleasing bakery with a wide variety of pastry options. Savory and sweet, I hit the jackpot. There were so many different items to choose from I had to walk around and look at everything twice before choosing. Everything looked exceptional, freshly baked, fresh and vibrant fruit, it just looked perfect. My wife opted for a latte and almond croissant, I got a hot mocha, a blueberry cream cheese pastry and later went and got an apple filled pastry too.

This apple filled pastry was delicious, I could of eaten at least 4 more.

The hot mocha was delicious and didn’t seem as heavy or thick as opposed to Starbucks. I devoured my first pastry, the bread was so soft and fluffy, the cream filling had bits of blueberry, I finished it in under two minutes. Still hungry, I got an apple filled pastry that was also baked to perfection with a flaky crust and rich apple filling. They had quite a few food options and certainly a place we will be visiting again, especially to try out one of their smoothies. Highly recommend checking this place out if you’re ever in the Denver suburb area.

My hot mocha was very good, not scalding hot and features this little message on the up. Coffee time, refined.

Let's Make a Coffee & Comics Canvas Tote Bag

How to Customize a Canvas Tote Bag

I’ve had this blank tote bag sitting around the house for about 2 years now with the intention to put some type of design on it. Honestly I think the only reason we’ve kept this tote is because of Colorado law having stores charge for plastic bags. Originally I wanted to do something for our canna brand but could never think of a good enough idea. It wasn’t until recently that when I finished revising the Coffee & Comics logo that I was like, “Oh, this would be perfect.” All I really needed to do was create a jpeg with the logo to use with the projector. My projector was a cheap $40 projector from Amazon that I knew would work for this project. My plan was to lightly trace the logo on the wall with a chalk pencil, then take the bag down and fill it in with the marker on a table. Should be easy enough right?

The materials I used but not necessarily needed: old ass fabric markers that I bought a year ago and one of them was completely dried out, a black chalk pencil for outlining, a projector, push pins, tape, cardboard and a ruler.

I started off with trying to figure out how big I wanted the logo to be on the bag. On the computer I put a big and small logo on my artboard so I’d have two options to work with when lining it up on the bag. After I figured that out, I got some tape and placed it from left to right so I could line up the logo with the projector. Once you’re done with that you can place the bag or whatever you’re wanting to trace on up on the wall. What is important in this step is to make sure you can get the bag to lay flat against the wall while you pin it into place. A canvas tote bag is a bit stiff so getting any wrinkles and bumps prior to tracing is highly beneficial. Lining up the projector and focusing the image on the bag is probably the most difficult part. I propped my projector up on an extra tripod so I could place my image higher up on the wall and stand while I trace the logo instead of being crouched or bent over trying to do it low to the ground. 

Now comes the easy or fun part, tracing! Take your chalk pencil and start to outline the logo without pressing too hard on the bag. The benefit of using chalk is that the marker will cover it up but also is easier to remove in case you mess up. On this logo I wanted to make sure the superhero eyes and the coffee cup details don’t get lost with the marker bleeding past the edges, so be extra careful and give your outline a little bit of extra room for the marker. I set up my camera and took a few videos of me doing this, you can find it on my TikTok here. Be aware of where you are walking so as to not to knock over or move the projector once you’ve started or else it will be a pain in the butt to try and line it up again. 

Afterward once you are done outlining it chalk you can take it down and start filling in the logo with your marker or ink. So my markers are about a year or maybe even two years old, but I think this helped in my case as I didn’t have to worry about the marker bleeding. Take a piece of cardboard and stick it in the bag in case the markers bleed through the material and you don’t stain the opposite side. You don’t have to do this extra step but I used some spray glue on the cardboard to adhere to the back of the bag so it wouldn’t move around while filling in with the marker. If you have extra material I would recommend testing out your marker before you start on the final product. Depending on how wet your markers are, this will either be a long or short process. I had to go over the bag a few times to fill in all the little spaces of the material of the bag. In the end it came out better than I expected. This was just a practice run to see if I want to make a few of these to sell on my website. Not sure if I should use anything to “seal” it but if I find anything I will come back and update this post.

Next time I’m going to try different markers and maybe even try fabric paint instead. 

Need a quick run through? See below!

How to trace a design on a tote bag:

1. Create jpeg with logo to transfer onto projector

2. Tape a line across bag or whatever you’re using so you can line up logo

3. Hang bag on the wall with push pins, try to lay flat

4. Line up logo with projector on the bag

5. Trace with chalk pencil, careful on details

6. Remove from wall and place cardboard behind material

7. Fill in with marker

8. Stand back and admire your work